This is a watch from the Services Watch Co, Ltd at one time based in Bede St, Leicester, England.

I believe that Services were assemblers rather than a maker of watches, I have seen Services watches with diverse movements including the East German UMF / Ruhla M series. Sadly, there is very little of the history of this company available.

This particular example houses the UMF 25 electric movement; same as the Champion.

Services (UMF 25)