A selection of Longines Adverts for Ultronic and Ultraquartz ranges.

Any Longines literature than covers the Ultra-Quartz model is rare, so when this adverts from 1972 turned up, I had to have them. They covers both the Ultra-Quartz and the Ultronic; Longines were the official timekeepers at the Munich Olympics in 1972. I’ve included an English translation for the first.

Longines, the forefront of electronic measurement of the time.

Longines Ultra-Quartz and the first electronic watch in the world with cybernetic circuit, receiving the oscillations of Quartz movement, compares them and, if necessary, corrected. This process of self-control ensures a precision watch almost absolute, ranging up to about one minute per year.

Longines Ultronic and the watch movement with second-generation balanced tuning fork, which guarantees precision high, ranging up to about one minute per month.

Longines watch in all, even in the smallest models for women found a very high professional level, with a refinement of line and execution which have given a prestigious Longines do the undisputed worldwide fame.

Case and gold bracelet.
Gold case, leather bracelet.
Steel case and bracelet.

Longines official timekeeping at the Olympics in Munich 1972

Longines were also advertising in the Duty Free Shopping Guide for Heathrow Terminal 3.  No date is on the booklet, but this advert is also for the 1972 Olympics, so must date from that period.

 

And another one from the Italian press, also for the 1972 Olympics